Multi-Channel Marketer Apprentice Level 3

Apprenticeship , Level 3
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Available at the following campuses:

What Our Students Say

“Before I came to Leeds City College, I was in school, I was in such a bad way at school, skiving lessons all the time, teachers always on my case, getting kicked out numerous times almost. So I applied for here just hoping to get on a course, I got accepted – it was entry Level 3. Dave was my tutor and I couldn’t have asked for anyone better as a tutor, because he just helped me. He helped me with every regard, with Maths and English, workshop work, the theory side of the workshop work – telling me how everything is and showing me what’s what.”


“I decided to study at Leeds City College because I liked the equipment and the rooms that they had, and I liked how it was a whole new space – it had only recently been built so everything was brand spanking new and it looked really clean and really nice.”


“I’m working really well with my tutors – they’re really supportive and we just have a laugh. It’s like a really nice atmosphere. I think the facilities are really fantastic.”


Course Information


This apprenticeship supports those in the Marketing industry. The broad purpose of the occupation is to support customer focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.


The apprenticeship teaches you marketing theory and practices to succeed as a Multi-Channel Marketer. The course is a mixture of college and work-based learning, as well as a work place visit once a month from their Assessor.

Who is this course for?

  • Anyone wanting to learn or upskill in marketing knowledge.
  • Those with a keen creative eye.
  • Anyone wanting to learn whilst working in a career.

Course units/modules

  • Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
  • Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
  • What a marketing plan is, how it is built and its purpose.
  • The importance of competitor analysis and how to undertake it.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Benefits and skills

The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focused on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model. You will gain the knowledge to contribute to this economy.

Entry requirements

Apprentices without level 2 English and Maths will need to achieve this level prior to taking the End-point assessment. Employers will set entry requirements for the roles.

Available Apprenticeships and Progression options

Progression onto a Level 4 Marketing Executive Apprenticeship or within the workplace. Job roles include Digital Communications Assistant, Marketing Administrator or Marketing Junior.

Assessment types

The Apprenticeship is assessed by End-point Assessment after the 18 months of learning has taken place.

Course details

Duration: 18 Months
Study Type: Full time
Course Code: 79905-01

Please note that for all courses starting on 9th September, there will be an induction week, WC 2nd September.

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