Marketing Executive

Course Information

Introduction

The Marketing Executive apprenticeship is designed to develop the professional standard required of people working in Marketing Executive roles in organisations across the private, public and third sectors.

Assessment types:

The End Point Assessment will consists of:

• Multiple Choice Test
• Project Showcase
• Professional Discussion

Who is this course for?

This apprenticeship is designed for those working in the marketing industry who want to further develop their practice. Typical job roles include: Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist

Course units/modules

By the end of the apprenticeship the learners will have developed knowledge, skills and behaviours in the following areas:

• Knowledge: Marketing Concepts & Theories, Business understanding & Commercial Awareness, Market Research and Product & Channels.
• Skills: Marketing Campaigns, Interpersonal & Communication Skills, Service Delivery, Budget Management, Evaluation & Analysis and Systems & Processes.
• Behaviours: Agile & flexible, Creative Thinker, Resilience & continuous improvement, Professionalism & Emotional Intelligence.

Benefits and skills

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy.

A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

• Managing and maintaining key marketing channels, including digital, offline and social media
• Planning and delivering tactical integrated marketing campaigns
• Managing the production and distribution of marketing materials
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assisting in the achievement of brand positioning to agreed guidelines
• Organising and attending events such as conferences, seminars, receptions and exhibitions.

Entry requirements

The employer will agree entry requirements for these apprenticeships and these will depend on the role that they are advertising.

Available Apprenticeships and Progression options

Chartered Manager Degree Apprenticeship Level 6