SKILLUP to Digital Marketing

Course Information

Introduction

Maximising marketing.

Overview

Learn how to plan and execute a successful marketing campaign with this
course. Over six weeks you will learn about marketing platforms and how to use
digital marketing tools to achieve your goal – whether it be promoting a product
or raising awareness.

During the course you will plan and manage a marketing campaign and research
digital platforms, such as television, social media and websites. You will work
to a design brief and make suggested improvements for future practice.

Who is this course for?

Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.

Course units/modules

Level 2 Award in Digital Marketing

Benefits and skills

This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media. You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.

Available Apprenticeships and Progression options

Following completion of this course, further study could include Level 3 Social media and E-Commerce or an apprenticeship in digital marketing.

Assessment types

You will present a portfolio of evidence comprising video evidence and take part in guided discussions.