Multi-Channel Marketer

Course Information

Introduction

Multi-channel marketers support customer-focused marketing to boost product or service demand by raising awareness and shaping perception, delivering daily marketing activities across various platforms to achieve business goals.

Overview

Multi-channel marketers work across diverse sectors and organisations, supporting customer-focused marketing to drive demand and awareness. They deliver daily marketing activities using multiple platforms, coordinate campaigns, and manage relationships with internal teams and external suppliers. Primarily office-based or remote, they may attend events and client meetings. They contribute to implementing marketing strategies, handling content creation, research, analytics, and budget management. They collaborate across departments and influence campaign decisions, working independently or in teams, often reporting to senior management. Emerging trends like the green economy shape their focus on sustainable marketing and customer engagement.

Entry requirements

Apprentices without level 2 English and Maths will need to achieve this level prior to taking the End-point assessment. Employers will set entry requirements for the roles.

Available apprenticeships and progression options

Digital Communications Assistant, Digital Marketing Assistant, Marketing Assistant, Marketing Junior, Social Media Assistant