Marketing Executive

Course Information

Introduction

Marketing Executives support and deliver marketing plans, working with the Marketing Manager. They use creativity, communication and project management skills to plan and execute targeted, audience-focused marketing activities.

Overview

Marketing plays a vital role in helping businesses understand customer needs and deliver engaging products and services. Marketing Executives work across industries, either in-house or at agencies, to plan and deliver integrated campaigns. They manage digital, offline and social media channels, create marketing materials, support brand positioning, and engage with customers, suppliers and partners. Their role includes conducting market research, analysing audience behaviour, and supporting events such as conferences and exhibitions. By using a variety of channels and tools, they help businesses reach their target audiences and contribute to growth, awareness, and long-term success.

Entry requirements

The employer will agree entry requirements for these apprenticeships and these will depend on the role that they are advertising.

Available apprenticeships and progression options

Chartered Manager Degree Apprenticeship Level 6