Marketing Assistant

Course Information

Introduction

The role is likely to be primarily office-based, although they may spend time away from the office attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.

An employee in this occupation will be responsible for coordinating and delivering specific marketing activities which could include marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.

Assessment types:

The End Point Assessment for this apprentice consists of:

• Knowledge Test
• Work Based Project Showcase

Who is this course for?

This apprenticeship can be an entry route for those starting a career in marketing or an opportunity for Marketing professionals to progress their career into more senior marketing positions. Typical job roles include: Brand Assistant, Marketing Assistant, Marketing Campaigns Assistant, Marketing Communications Assistant, Promotional Assistant.

Course units/modules

By the end of the apprenticeship the learners will have developed knowledge, skills and behaviours in areas including:

• Marketing theory, concepts and basic principles
• Principles of Marketing
• Brand Theory
• Using research/ survey software
• Using social media platforms to publish text
• Proofreading marketing copy
• Compiling reports form a marketing system/ software

Benefits and skills

Occupational Duties will include:

• Create and edit content in collaboration with senior colleagues for offline and/or digital marketing channels
• Publish editorial, creative and video content via social media or video sharing platforms
• Contribute to the planning, delivery or evaluation of marketing activity through creation of written planning and evaluation documents and presentations
• Monitor marketing expenditure and activities to a specified budget and plan, ensuring invoices are processed efficiently

Entry requirements

The employer will agree entry requirements for these apprenticeships and these will depend on the role that they are advertising.

Available Apprenticeships and Progression options

• Level 4 Marketing Executive Apprenticeship
• Progresion to roles such as Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist.