Marketing

Course Information

Introduction

If you have a passion to start a career in marketing this T Level offers an exciting alternative to A levels and Apprenticeships. The T Level will help to develop knowledge and understanding of a range of subjects including; the business environment, principles of marketing, principles of sales, principles of procurement, legislation and regulation in marketing, sales and procurement and Sustainability in business.

The course is delivered over two academic years and will include classroom based learning and 45 days of industry placement.

T Levels are new courses which will follow GCSEs and are equivalent to three A levels. These two-year courses have been developed in collaboration with employers and businesses so that on completion you will have the skills and knowledge that are perfectly aligned with the needs of the industry and will be ready to work within a skilled role.

There will be trips and visits throughout the course to a range of industries.

Overview

This qualification offers learners a fantastic opportunity to learn important theoretical knowledge of how a marketing function operates alongside gaining hands-on experience in the workplace, to ensure they can have a meaningful impact when they progress into the world of work. This course has been developed alongside leading employers for students wanting to work in marketing and is designed to help build the required knowledge and skills for the sector.

Who is this course for?

The course is for ambitious 16-18 year old's who want to pursue full-time education, but still want to develop the key business knowledge and skills that will support pursuing a career in marketing.

Course units/modules

Core Components - will focus on the knowledge and understanding of contexts, concepts, theories and principles relevant to marketing and will develop awareness of the key areas that impact the business sector.

Underpinning knowledge includes:

• The business environment
• Principles of marketing
• Principles of sales
• Principles of procurement
• Legislation and regulation in marketing, sales and procurement
• Sustainability in business
• Communication in business
• Project management
• Impact of technology on the business environment
• Legislation, regulation and ethics in the business environment

The Occupational Specialism covers the knowledge and skills required to demonstrate threshold competence for the specialism. The Occupational Specialism is assessed by a skills-related project that synoptically assesses the Performance Outcome skills and associated underpinning knowledge.

The Employer set project- will assess core skills such as:

• Communication – using a range of communication methods tailored to audience.
• Creative thinking
• Applying a logical approach to solving problems, identifying issues and proposing solutions
• Working as part of a team
• Reflective practice

Benefits and skills

You will complete a minimum of 45 days industry experience where you will be fully integrated into a local employer, gaining real work skills and experience that will kick start your CV or university application.

You will develop sector specific skills that will help you gain employment after completing the course including maths, English and digital skills.

You will gain industry skills through exciting live project work.

Entry requirements

5 GCSEs at grade 5 or above, including English and maths.

Available apprenticeships and progression options

You will have the opportunity to progress to university, with excellent real life experiences to use in your application.

Progression to a higher education course at our University Centre Leeds.

Completing this T Level, will support progression to entry-level marketing job opportunities or apprenticeships in a range of private and public business organisations.

Assessment types

• Year 1 consists of two exams and an employer-set project.
• Year 2 consists of an occupational specialist assignment based project in marketing.