Overview
This Level 3 Multi-Channel Marketer apprenticeship provides the opportunity to gain practical experience in digital marketing, social media management, and content creation while working at Semper Care Ltd in Bradford. The role focuses on developing the company’s online presence, promoting its home care services, and helping reach more families who need care and support.
Apprentices will develop skills in social media marketing, video editing, graphic design, copywriting, and analysing marketing performance. Responsibilities include filming and editing short videos for TikTok, Instagram, and Facebook, planning and scheduling social media posts, writing blog articles, updating website content, and designing promotional graphics and recruitment adverts. The role also involves collecting customer reviews, sharing client and staff stories, monitoring social media engagement, and reporting on the effectiveness of marketing activities.
The apprenticeship is suited to someone who is creative, organised, confident on camera, and interested in digital marketing and social media. Applicants should have good communication, IT, and attention-to-detail skills, with some familiarity with video editing tools such as CapCut. GCSE English and Maths at grade 4 are required. Training will be provided by Luminate Education Group, with two learning days per month, one at Leeds City College Printworks Campus and one online, while working towards the Level 3 Multi-Channel Marketer qualification. The role is 30 hours per week, Monday to Friday, with an annual wage of £12,480 to £19,827.60 depending on age. A full-time permanent contract is highly likely after successful completion.
About the Employer
We are a family-run, CQC Good-rated home care for older adults and children with complex needs across Bradford, Calderdale and Kirklees. Free care assessment.
Training to be Delivered
- Develop digital marketing skills across social media, websites, and other online platforms.
- Plan, create, and schedule engaging social media content for TikTok, Instagram, Facebook, and other channels.
- Learn video filming and editing techniques to produce short videos, reels, and promotional content.
- Use graphic design software to create posters, recruitment adverts, and other marketing materials.
- Develop copywriting skills to produce engaging blog posts, website content, and social media captions.
- Plan and support marketing campaigns aimed at reaching new customers and promoting company services.
- Use content management systems to update websites and publish digital content.
- Research target audiences and understand how to create marketing content suited to different customer groups.
- Monitor social media performance, website engagement, and customer enquiries using digital analytics tools.
- Analyse marketing data, evaluate campaign results, and suggest improvements to increase engagement.
- Organise marketing activities, manage deadlines, and ensure content follows company branding and relevant regulations.
- Complete the nationally recognised Level 3 Multi-Channel Marketer qualification alongside practical workplace experience.


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