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SKILLUP to Digital Marketing

Award , Level 2
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Available at the following campuses:

A shot of the Printworks buildings showing the new build with the old printing hall and the outside yard and grass with blue skies and white clouds

Printworks Campus

What Our Students Say

“When I first came I didn’t know anybody at the college but because it’s people you’re surrounded by and people with similar interests to you, you do make friends quickly and you make really close friendships with people because you’re listening to the same things and you’re going through the same things, and you can help each other as well.”

Eve

I think I’ve really enjoyed the fact that I’ve had to make new friendships, especially because I didn’t know anyone coming in – but after the first few weeks I think I’ve adapted to it really well.

Dan

“So the tutors are great for a number of reasons – they’re casual, you don’t feel like you’re being forced to do anything that’s uncomfortable, they’re not strict, they’ll have a laugh with you if you want to and they know how to get stuff done when they need to if we’re on a bit of a time crunch, but they also know how to have a bit of fun and not put pressure on you – and they’re great, they’re always there to give you information if you need it for at-home tasks and they’re always on Google Hangouts to message you if you need anything and they get back to you really quickly.”

Rachel

Did you know!

  • You will learn online in the comfort of your home
  • 82% of companies actively use content marketing. 75% of marketers said that search engine optimisation was the most efficient content marketing tactic implemented by their team in 2020. This is up from 67% in 2019. (SEMRush, 2021)
  • "Great tutor, course, and now I know where I want to progress to" - James Taylor

Course Information

Introduction

Maximising marketing.

More about STEM

Overview

Learn how to plan and execute a successful marketing campaign with this
course. Over six weeks you will learn about marketing platforms and how to use
digital marketing tools to achieve your goal – whether it be promoting a product
or raising awareness.


During the course you will plan and manage a marketing campaign and research
digital platforms, such as television, social media and websites. You will work
to a design brief and make suggested improvements for future practice.

Who is this course for?

Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.

Course units/modules

Level 2 Award in Digital Marketing

Benefits and skills

This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media. You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.

Available Apprenticeships and Progression options

Following completion of this course, further study could include Level 3 Social media and E-Commerce or an apprenticeship in digital marketing.

Assessment types

You will present a portfolio of evidence comprising video evidence and take part in guided discussions.

Course details

Duration: 6 Weeks
Study Type: Part time
Course Code: 78065-01

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