Marketing

Course Information

Introduction

Are you in the market for a vibrant course that will give you all the skills needed to succeed in the fast-paced marketing industry?

Overview

Throughout this course you will craft creative campaigns, create digital
marketing communication collateral and understand how marketing can boost the
reputation of a business and increase sales.

This course offers you the opportunity to work on live marketing projects,
whilst gaining practical experience, and increasing your employability to
support your progression.

Who is this course for?

This course is ideal for someone who would like to work in the marketing industry, keen to learn about marketing to support future business adventures or is a creative individual.

Benefits and skills

You will learn how to:

• Conduct market research to understand a product or service
• Create and distribute marketing materials for live events
• Plan and present your own marketing campaign
• Understand multiple aspects of the marketing industry

Entry requirements

• 5 GCSE’s at Grade C or 4 (or equivalent), including either English or Maths
• A keen interest in developing personal and employability skills
• Successful interview

Available Apprenticeships and Progression options

Progression may include a higher level course, an apprenticeship or relevant employment.

Potential careers:

• Marketing Executive
• Visual Merchandising
• Digital Communications Coordinator

Assessment types

Learners will have to create a portfolio for Unit One: Careers in Marketing and Unit Three: Customer Communications. Unit Two: Marketing in Principle is assessed with an exam.