Mark has spent over 33 years in marketing and CRM in a variety of high profile private and public sector organisations worldwide. In his early years, he was Marketing Director for Principality Building Society in Wales and Head of Customer Management for Royal & Sun Alliance (responsible for leading customer management for the launch of MORETH>N Insurance), before running his own CRM consultancy, helping over 35 companies worldwide to develop effective customer management practices.
He was instrumental in setting up Confused.com, the UK’s first ever insurance aggregator, before taking up a senior interim management career with organisations such as the Open University, Royal Bank of Scotland Group, Yell Group, British Airways and Barnardos.
He has spent the last 11 years in senior roles at a number of UK universities and from 2013 to 2020 he was Director of External Affairs for the University of Bradford. Mark has recently taken up the role of Director of Marketing, Recruitment and International at Swansea University, and is also a board member of Bradford UNESCO City of Film, Bradford Literature Festival and Active Bradford.