SKILLUP to Digital Marketing

The aim of this Award is for learners to undertake the planning and management of a marketing campaign. They will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign. This may be to promote a product or raise awareness of an issue. They will review their work in response to the design brief and outline improvements for future practice.

The course is for anyone who wants to take the next steps in digital marketing. It is ideal for individuals who want to gain the practical and mental understanding of planning and managing marketing campaigns. It’s for those who want a flexible / remote studious environment.

Level 2 Award in Digital Marketing

• Learners will develop knowledge and understanding of the core areas of digital marketing.
• Understand digital marketing approaches such as email marketing, social media marketing, pay per click, video, audio, infographics, public relations etc.
• Explore search engine optimization strategies such as PPC, display, email, social, affiliate, moile, customer reach and customer acquisition.
• Develop a digital marketing proposal
• Learn how to create a digital marketing campaign.
• Develop a focused marketing mindset

 

Portfolio of evidence

Video evidence

Supported guided discussions.