SKILLUP to Digital Marketing

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The course highlight is for learners to plan a marketing campaign. They will be made aware of the marketing platforms and digital marketing tools.

Course Information

The aim of this Award is for learners to undertake the planning and management of a marketing campaign. They will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign. This may be to promote a product or raise awareness of an issue. They will review their work in response to the design brief and outline improvements for future practice.


Who is this course for?

The course is for anyone who wants to take the next steps in digital marketing. It is ideal for individuals who want to gain the practical and mental understanding of planning and managing marketing campaigns. It’s for those who want a flexible / remote studious environment.

Units / Modules

Level 2 Award in Digital Marketing

Benefits / Skills

  • Learners will develop knowledge and understanding of the core areas of digital marketing.
  • Understand digital marketing approaches such as email marketing, social media marketing, pay per click, video, audio, infographics, public relations etc.
  • Explore search engine optimization strategies such as PPC, display, email, social, affiliate, moile, customer reach and customer acquisition.
  • Develop a digital marketing proposal
  • Learn how to create a digital marketing campaign.
  • Develop a focused marketing mindset


Assessment Types

Portfolio of evidence

Video evidence

Supported guided discussions.

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Course Details


6 Weeks

Study Type

Part time

Course Code


Course Facts


You will learn online in the comfort of your home

Labour Market

82% of companies actively use content marketing. 75% of marketers said that search engine optimisation was the most efficient content marketing tactic implemented by their team in 2020. This is up from 67% in 2019. (SEMRush, 2021)


"Great tutor, course, and now I know where I want to progress to" - James Taylor

School of Digital & IT
Leeds City College
Leeds City College