Level 3 Marketing Assistant Apprenticeship
Campus
Department
The role is likely to be primarily office-based, although they may spend time
away from the office attending exhibitions and events, meetings with external
marketing suppliers, marketing research suppliers, visiting clients, trade
shows, or supporting research activities. An employee in this occupation will be responsible for coordinating and
delivering specific marketing activities which could include marketing content
creation, background market and customer research, monitoring campaign analytic
and collecting data, using relevant marketing software/systems, maintaining
marketing administration activities such as managing the supply of marketing
literature, tracking marketing expenditure, supporting the procurement of, and
overseeing the delivery of work by external and internal marketing
suppliers. Assessment types: The End Point Assessment for this apprentice consists of:
Gallery
Who is this course for?
Units / Modules
By the end of the apprenticeship the learners will have developed knowledge, skills and behaviours in areas including:
- Marketing theory, concepts and basic principles
- Principles of Marketing
- Brand Theory
- Using research/ survey software
- Using social media platforms to publish text
- Proofreading marketing copy
- Compiling reports form a marketing system/ software
Benefits / Skills
Occupational Duties will include:
- Create and edit content in collaboration with senior colleagues for offline and/or digital marketing channels
- Publish editorial, creative and video content via social media or video sharing platforms
- Contribute to the planning, delivery or evaluation of marketing activity through creation of written planning and evaluation documents and presentations
- Monitor marketing expenditure and activities to a specified budget and plan, ensuring invoices are processed efficiently
Entry Requirements
Career Progression
- Level 4 Marketing Executive Apprenticeship
- Progresion to roles such as Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist.
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More infoCourse Details
Duration
Up to 24 months
Study Type
Full time
Course Code
77128-01
