This role will be instrumental in supporting the product marketing team to deliver campaigns for the Winncare portfolio of core brands, with a focus on pressure ulcer prevention. It is an exciting role where the candidate will gain experience to support them to become a whole marketer.
Overview
What you’ll do at work
Every day in the life of a marketer at Winncare is exciting and rewarding. It is fast-paced and varied, and you will be involved in most activities from planning and supporting events through to delivering social media campaigns.
Core duties and responsibilities include:
- Working with the Senior Product Marketing Manager, produce a suite of tools to support the sales team including but not limited to Features Advantages and Benefits (FAB) charts and competitor selling against comparisons
- Build and manage a library of key competitor information
- Develop and execute social media campaigns in line with business marketing strategies
- Using analytics, ascertain the effectiveness of ongoing digital campaigns and understand how users interact with Winncare
- Support the team in the planning and execution of professional exhibitions, shows and conferences
- Submit ideas for marketing programmes designed to enhance and grow the Winncare brand
- Work in partnership with the Marketing Assistant (FMU) to implement and monitor customer surveys (NPS)
- Support sales team requests for information and marketing collateral
- Provide general administrative support including booking internal training programmes, organisation of accommodation and travel and managing customer data
- Other duties to support the Senior Product Marketing Manager in the delivery of campaigns
About the Employer
Winncare is a trusted UK manufacturer of specialist pressure Ulcer prevention, patient lifting, bathing and manual handling solutions, supplying healthcare sectors across the globe. Our pioneering team of experienced engineers have developed a premium product range, designed to deliver better outcomes for end users and transformative solutions for caregivers.
Training to be Delivered
Your training course
Marketing executive (level 4)
Equal to higher national certificate (HNC)
Course contents
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
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